Winning bigger contracts in industries like facilities management requires more than operational excellence. It requires a brand that speaks to decision makers, showcases professionalism, and reaches the right audiences through marketing. Brighter Team’s journey with SRXC illustrates this shift.

Who?

Client: Brighter Team

What?

Project: Website redesign and brand positioning to attract larger clients and reposition the business toward commercial facilities management contracts.

Where?

Priorities: Clear information for decision makers, supported by audience analysis to identify commercial opportunities.

How?

Process: Conducted in-depth competitor research to understand how similar firms present themselves to commercial audiences. Designed a professional, content-rich website tailored to commercial buyers. Developed paid search campaigns targeting high-value facilities management contracts. Launched Meta ad campaigns designed to resonate with larger homes and estates, reinforcing a premium brand position.

Key Takeaways

1. Initial competitor research gave clear insight into market positioning and messaging gaps.
2. Website launched with detailed, professional content that appeals directly to commercial clients.
3. Paid search strategy focused on higher-value commercial facilities management contracts.
4. Meta ad campaigns tailored to larger homes and estates, reinforcing brand credibility and expanding reach.