Straighter® Research & Experience Company
Build the Reputation That Fills Your Pipeline
Align your online search presence, AI visibility, and intent data to stand out, generate more valuable leads and win more clients.
THE SRXC® DIFFERENCE
Be the first brand they think of when they're ready to buy.
Your prospects are not waiting for your cold outreach. They are asking AI assistants, checking organic results, reading reviews, and scanning LinkedIn long before they ever speak to your sales team.
SRXC orchestrates your data, search presence, and intent signals so that when a buying window opens at a target account, your name is already there, trusted, authoritative, and ahead of the competition.
This is not about getting impressions. It is about Closed Won Deals.
SRXC® GETS TO THE POINT®
We Help Brands Stand Out, Build Trust, and Win More Clients.
SRXC combines GTM intent signal intelligence, organic and AI search optimisation, and precision paid media into one cohesive strategy. The result: your brand meets the right decision-makers at the exact moment they are in market, looking like the obvious choice.
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Three Services. One Holistic Strategy. More Opportunities.
ABM Enablement
Get There First. Before Your Competitors Even Know the Opportunity Exists.
New hires rewrite priorities. A new Head of Marketing, a freshly appointed Sales Director, or an incoming CFO is not loyal to your competitor yet — they are still forming their vendor shortlist.
SRXC's ABM intent signal enablement monitors your target accounts for exactly these triggers: new appointments, department expansions, funding rounds, and active in-market buying signals. We alert your sales team the moment a window opens, so you can make a strong first impression before anyone else does.
Online Search
Visible on Google. Cited by AI. Trusted by Everyone Who Finds You.
Search has changed. A prospective client today may never click a link — they may simply ask ChatGPT, Perplexity, or Google's AI Overview who the best provider is. If your brand is not being cited, you are invisible to an entire category of buyer.
SRXC takes a holistic approach to Online Search: optimising your organic SERP presence, building your AI citation footprint, and ensuring that however your buyers search — on a results page or inside a chatbot — they encounter a brand that looks authoritative, consistent, and worth speaking to.
Paid Search
Paid Search Reimagined. Part of the Strategy, Not a Separate Conversation.
Running paid search in isolation is expensive and inefficient. The accounts that consistently see the highest returns are the ones where paid media works in concert with intent data, organic presence, and a recognisable brand.
SRXC approaches Paid Search as one component of a broader GTM strategy. We use intent signal data to define which accounts are actively in market, then deploy targeted paid campaigns that reach those specific companies — not just keyword-matched audiences. This means your budget concentrates on the Opportunities most likely to become Closed Won.
SRXC ProfitabilityOS For Your Business
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SRXC CostPerClick AI
Improve keywords and match types in Google Ads and enhance targeting in Meta to reduce CPC and get more conversions.
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SRXC ChatShop®
Shop and hire pre-built AI agents to help you become more productive and build your own agents with a single prompt using the Agent Vibe Coder.
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SRXC StrAIghter™ Consulting
Bespoke tools and consultancy from the team behind costperclick.ai, backed by decades of data-driven PPC experience.
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FAQs
What is the Straighter® Research & Experience Company?
A B2B digital consultancy that primarily specialises in Reputation Experience Management. We work with the Marketing, Sales, and C-suite teams of growth-focused B2B firms to ensure their brand is visible, credible, and commercially competitive across organic search, AI-driven search, and GTM intent signal channels. We do not deal in vanity metrics. We deal in Opportunities and Closed Won.
What is Reputation Experience Management?
Reputation Experience Management is the practice of controlling how your brand is discovered, perceived, and trusted — across search engines, AI assistants, review platforms, and every digital touchpoint your buyers encounter before they ever speak to you. When your presence is consistent and credible across all of these, decision-makers arrive already persuaded. SRXC manages the full picture so you make a strong first impression every time.
What are GTM intent signals and why do they matter?
GTM (Go-To-Market) intent signals are behavioural and organisational data points that indicate a company or individual is entering a buying cycle. This includes new hires in relevant roles, increased content consumption around a specific topic, job postings that signal strategic change, and direct in-market buying activity. SRXC uses this data to tell your sales and marketing teams precisely when a target account is ready to be approached — so you are first through the door, with the right message, at exactly the right moment.
How does SRXC differ from a standard digital marketing agency?
Most agencies run campaigns. SRXC builds a connected intelligence layer around your brand. We bring together organic search performance, AI search citation strategy, ABM intent signal data, and paid search — and orchestrate them so they reinforce one another. The depth of our data analysis, the specificity of our research, and the fact that we tie every output back to commercial pipeline growth sets us apart. Our competitors deliver reports. We deliver results your competitors cannot replicate.
Who does SRXC work with?
We work exclusively with B2B organisations where generating high-quality leads is business-critical. Our typical clients include CEOs, Commercial Directors, CMOs, and Sales Directors who are tired of vague agency promises and want a commercially rigorous partner. If your firm needs more Opportunities in the pipeline and a brand that earns trust before the first conversation, SRXC is the right fit.